Privacy policy

Last updated: 26.06.2026

At CASSIE, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from www.bycassie.com (the “Site”).

1. Who We Are

CASSIE (“we”, “us”, “our”) is a UK-based beauty brand operating an online store via Shopify.

If you have any questions about this policy or your personal data, you can contact us at:
customercare@bycassie.com

 

2. What Personal Information We Collect

When you visit or interact with our Shopify store, we may collect the following:

Information you provide directly

  • Name
  • Email address
  • Shipping and billing address
  • Phone number
  • Payment information (processed securely by Shopify and third-party payment providers — we do not store card details)
  • Account details (if you create an account)
  • Messages sent via forms, email, or customer support

Information collected automatically

  • IP address
  • Browser and device information
  • Pages viewed and interactions with the site
  • Cookies and similar tracking technologies

 

3. How We Use Your Information

We use your information to:

  • Process and fulfil orders
  • Deliver products to you
  • Communicate with you about orders or enquiries
  • Provide customer support
  • Send marketing communications where you have opted in (for example, The Cassie Club)
  • Improve our website, products, and customer experience
  • Maintain site security and prevent fraud
  • Comply with legal and tax obligations

We only collect what is necessary and never sell your data.

 

4. Shopify & Third-Party Services

Our store is hosted on Shopify, which provides the e-commerce platform that allows us to sell our products.

Your personal data may be shared with trusted third parties only where necessary, including:

  • Shopify
  • Payment processors
  • Shipping and fulfilment partners
  • Email marketing platforms
  • Analytics and advertising providers (with consent)

All third parties are required to process your data securely and in accordance with UK GDPR.

 

5. Marketing & Emails

If you opt in to receive marketing communications from us, we may send you updates about launches, products, or The Cassie Club.

You can unsubscribe at any time using the link in our emails or by contacting customercare@bycassie.com.

 

6. Cookies

We use cookies to ensure our Shopify store functions properly and to improve your experience.

Some cookies are essential, while others are used for analytics and marketing purposes (with consent).
For more information, please see our Cookies Policy below.

 

7. How We Protect Your Data

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or disclosure.

 

8. How Long We Keep Your Data

We retain personal information only for as long as necessary to:

  • Provide our services
  • Meet legal, accounting, and regulatory requirements

 

9. Your Rights (UK GDPR)

You have the right to:

  • Access your personal data
  • Request corrections
  • Request deletion
  • Restrict or object to processing
  • Withdraw consent at any time

To exercise your rights, please contact support@bycassie.com.

 

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

 

11. Contact Us

For any privacy-related questions, please contact:
customercare@bycassie.com

 

COOKIES POLICY

Last updated: 23.06.2026

This Cookies Policy explains how CASSIE uses cookies and similar technologies on www.bycassie.com.

 

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function correctly and improve the user experience.

 

2. Cookies We Use on Our Shopify Store

Essential cookies
These cookies are required for the website to function properly and cannot be switched off. They include cookies that:

  • Enable checkout and payment
  • Remember items in your shopping cart
  • Support security and fraud prevention

Analytics cookies
These cookies help us understand how visitors use our website so we can improve performance and usability. They collect information such as pages visited and time spent on the site.

Marketing cookies
These cookies may be used to show relevant ads and measure the effectiveness of marketing campaigns.
They are only used where you have given consent.

 

3. Managing Cookie Preferences

When you visit our website, you’ll see a cookie banner allowing you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Manage your preferences

You can update or withdraw your consent at any time via the cookie settings or your browser controls.

 

4. Third-Party Cookies

Some cookies may be placed by third-party services used on our Shopify store, such as:

  • Shopify
  • Analytics providers
  • Advertising and marketing platforms

These third parties manage their own cookies and privacy practices.

 

5. Changes to This Policy

We may update this Cookies Policy from time to time. Any changes will be posted on this page with an updated date.

 

6. Contact Us

If you have any questions about cookies or privacy, please contact:
customercare@bycassie.com