CASSIE LOMAS
Cassie’s journey in the beauty industry began 30 years ago, taking her on set, shooting editorials for magazines such as Grazia and Glamour.
She is known for her natural looks on celebrity clients for red carpets, music videos and brand campaigns. She has worked with a host of talent, including Lady Gaga, the iconic Twiggy, Rita Ora, Perrie Edwards and Coleen Rooney.
Cassie has experienced all areas of the industry, from being the head makeup artist and designing looks for shows for London Fashion Week to teaching professional makeup artistry. For over a decade, she has taught up-and-coming makeup artists alongside everyday women who have just wanted to upskill and gain more confidence with their makeup techniques.
Through her professional work and teaching experience, Cassie has spent decades listening to women and their makeup loves and loathes. It is this knowledge that has inspired and informed the direction of her eponymous beauty brand, CASSIE.
THE STORY BEHIND CASSIE
WHY CASSIE CREATED THE BRAND
After decades of travelling with suitcases full of products, witnessing trends go full circle and observing how overwhelmed beauty could make women feel, the urge to help bring calmness to women's routines became too much to ignore.
Beauty had drifted far from what it should be. Too many steps, too many choices, and not enough that truly performed. Teaching and mentoring artists only reinforced what Cassie saw every day: we don’t need more products, we just want to use what works. Women want to have a few trusted products that they can use year after year. Timeless classics that can become every woman's makeup bag staples.
Cassie created this collection to distil her professional expertise into multitasking essentials that can streamline your makeup bag and simplify your routine.
Each product delivers a polished, professional finish with minimal effort within minutes. Application is quick, resulting in makeup that looks effortlessly perfect while giving a lasting glow.
CASSIE offers the freedom to feel confident, just as you are.
WHY CLEAN MATTERS
Ingredients can be hard to grasp for some and a lot of us just trust that products are safe. As Cassie’s own life shifted toward wellness, clarity, and living with more intention, she began looking more closely at what we put into our bodies and on our skin every day. Even with decades of experience in the makeup world, understanding ingredient lists felt like a minefield. Cassie knew that if it was hard for her, it would be almost impossible for everyone else who had zero experience.
This inspired her to be more mindful when creating products, favouring a clean brand that brings wellness and beauty together. Every formula is crafted with high-performing ingredients, chosen to support the skin, the senses, and the way you want to feel. Products Cassie trusts on herself, her clients, and her daughter that are intentional and created with wellbeing at heart.
The ‘Clean Beauty' conversation often brings differences of opinion, and it’s our goal to be transparent and the best we can be, led by our own core values. We strive to choose the best ingredients, source the most eco-friendly, durable packaging options and contribute towards a more sustainable world. As a new brand, we are committed to learning what our community wants and working with you to deliver this as we evolve.
Discover the Collection
I AM ENOUGH — FACE MAKEUP
I AM ENOUGH — FACE MAKEUP REFILL
WE ARE ONE — COLOUR WAND
ALL I NEED — BRUSH SET & CLUTCH BAG
