We know that ‘clean beauty’ means different things to different people.
After becoming more intentional about personal wellness and the everyday choices she made, Cassie set out to create products she could trust for herself and her daughter.
We're intentional about our choices.
We take a thoughtful approach to formulation, carefully considering every ingredient we use and choosing to leave out certain ingredients where we don't feel they're the right fit.
Not because we're driven by fear, but because we believe in making considered choices that reflect our values.
As scientific understanding continues to evolve, so will we. Our commitment is to create products that feel trustworthy, perform beautifully, and simplify your routine.
Beauty made mindful. Created to respect your skin, your time, and your future.
MINDFULLY FORMULATED
Every ingredient earns its place. We carefully select ingredients for their performance, skin compatibility, and the role they play in creating products you can trust every day.
THOUGHTFUL Packaging
We take a considered approach to packaging, incorporating refillable components where possible and making choices that support a lower-waste beauty routine.
Vegan and Cruelty-free
Kind by design. Our products are made without animal-derived ingredients and are never tested on animals.
BEAUTY MADE MINDFUL
Created to respect your skin, your time, and your future.
Cassie isn’t an ingredient purist — she’s a realist. As she became more conscientious about what ingredients she was using professionally and personally, she was inspired to create a clean-leaning, safety-first collection she could trust for use on herself and her daughter without hesitation.
Not fear-led, not extreme — just thoughtful, high-performing formulas made with clarity and care.
CASSIE follows respected clean standards, avoids ingredients many women feel unsure about, and uses high-quality vegan ingredients chosen to support skin and wellbeing. The work has been done for you, so you can trust every product.
We keep things simple: every ingredient we use has a purpose, and every ingredient we avoid is a conscious choice. Cassie’s approach is guided by science, safety, and long-term wellbeing.
Honesty is at the heart of everything we do. From sourcing to production, we provide clear, detailed insights into our process, ensuring you know exactly what goes into every product.
Our packaging is crafted from eco-friendly materials such as aluminium and glass and we opt for reusable or refillable containers where possible.
OUR INGREDIENTS
We keep things simple: every ingredient we use has a purpose, and ingredients we leave out is a conscious choice.
At CASSIE, our approach is guided by thoughtful formulation, performance, and long-term wellbeing. We create products that feel beautiful to use, deliver exceptional results, and align with our values.
We choose
- Vegan ingredients selected for their performance and skin feel
- Ingredients that support glow and radiance
- Lightweight, breathable textures that let skin look and feel like skin
- Multi-use formulas that simplify your routine
We avoid
We choose not to formulate with certain ingredients that don't align with our philosophy, including:
- Talc
- Mineral Oil
- Parabens
- Phthalates
- BHT
- Added Fragrance
- Phenoxyethanol
- Sulphates
- BHA
- Flavours
- Formaldehyde/Formaldehyde releasing
- Aluminium, Aluminium
- Starch Octenylsuccinate
- Carbon black
- Polybutane
- Propylene Glycol
- Polyethylene Glycol
We use mindfully
Some ingredients can serve a valuable purpose in cosmetic formulations. Where we use them, we do so thoughtfully and only when they help us achieve the performance and experience we want for our products.
- Silicones
- Alcohol
- Palm Oil
- Mica
WHY IT MATTERS
We know that beauty can feel overwhelming, even for professionals. That's why we take a considered approach to formulation, so you can spend less time worrying about what's in your makeup and more time enjoying how it makes you feel.
As scientific understanding continues to evolve, so will we. Our commitment is to create products that feel trustworthy, perform beautifully, and simplify your routine.
Discover the Collection
I AM ENOUGH — FACE MAKEUP
I AM ENOUGH — FACE MAKEUP REFILL
WE ARE ONE — COLOUR WAND
ALL I NEED — BRUSH SET & CLUTCH BAG
